Our Story
Founder’s Message
Welcome!
The Foundation for Black Women’s Wellness is thrilled to welcome you to our 18th Annual Black Women’s Wellness Day (BWWDAY) on Saturday, October 3, 2026 at the Monona Terrace Community and Convention Center in Madison, WI.
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As the Founder & Host of BWWDAY, I am so proud that we continue, year after year, to host our signature event to an ever-growing audience of women and partners who believe in our mission and purpose to empower a generation of Black women to transform our health and our lives! For the last 18 years, we have done just that, with countless stories and testimonies to share.

This year, we will continue that legacy, and we invite you to join us for yet another powerful experience—a celebration of our resilience, a reclamation of joy and rest, and a recognition of wellness as a form of resistance!
At a time when the world is full of noise, distress, and literal attacks on our lives and freedoms, we remain rooted in our commitment to protect, uplift and advance Black Women’s Health. And that starts with you, me, us— our peace, our power, and our ability to thrive in every aspect of our lives!
Black Women’s Wellness Day is more than an event; it’s a space to exhale, heal, and rise in personal and collective Sisterhood and Community as we create solutions and build a better present and future together.
So, meet us at Black Women’s Wellness Day on Saturday, October 3 where joy leads, wellness is the standard, and generations are EMPOWERED!
I look forward to seeing you there!

Lisa M. Peyton, MS.Ed.
Founder, CEO & President
Foundation for Black Women’s Wellness
#BWWDAY
Let’s make it happen TOGETHER!
Black Women’s Wellness Day (BWWDAY) is the signature annual event of the Foundation for Black Women’s Wellness, and aims to inform, inspire, and empower Black women of all ages to build, lead, and sustain healthy, wellness-centered lives, families, and communities.
Launched in 2009 by founder & CEO Lisa Peyton-Caire, Black Women’s Wellness Day was first observed in a small public library with a crowd of 40 women and family members on Friday, May 22, 2009. Lisa created the event to honor her mother Roberta W. Peyton who succumbed to heart disease at the age of 64 on May 22, 2006; and to spur a movement among Black women everywhere to radically transform their health and their lives.
Since that time, BWWDAY has grown to become one of largest annual health and wellness summits by Black women, for Black women, and attracting attendees and speakers from across the United States and the world. Over the last 17 years, BWWDAY has brought thousands of women of all ages together and into a space of healing, sisterhood, power, and collective action to reclaim our health, and to create the solutions we need to save our own lives.
This year’s 18th Annual celebration will mark our first time covening in-person since 2019 when we welcomed 700 guests just months before the strike of the global pandemic. And though we were fortunate to maintain our momentum and impact in the virtual space for the last three years, we are elated to return to the live stage and to welcome you face to face for what will be our most energizing BWWDAY to date!
Join us on Saturday, October 3, 2026 in Madison, Wisconsin to experience the transformation of a lifetime!
Today, African American women account for roughly 7% of the U.S. population and 14% percent of the total population of women, yet are over-represented in all major categories of disease and illness, including hypertension, heart disease, diabetes, cancer, stroke, obesity and reproductive disorders.
Black women are more likely than their white peers to die from heart disease, cancer, and stroke; to experience life-threatening complications in pregnancy and childbirth, to be obese or overweight, and to be diagnosed with HIV. We are more likely to have less access to quality healthcare or mental health services that support our optimal well-being, and to face racism, bias, and barriers in accessing social and economic opportunities that contribute to better health. We need not look far within our families or to read local, state, and national reports to conclude that the health and well-being of Black women and our communities is in a state of duress.























